--- title: Homepage date: 2022-07-29T14:52:04Z modified: 2026-07-13T14:11:56Z permalink: "https://dgw.ltd/" type: page status: publish excerpt: "" wpid: 115 timestamp: 2026-07-13T14:11:56Z tags: [] --- DGW.LTD · RICH HOLMAN # Design, engineering and strategy for modern web systems. I’m Rich. Twenty-five years building things on the web — accessible, shippable, and increasingly readable by language models as well as people. Writing ## Showing the working. Thoughts and notes on building (mostly WordPress) websites, the agentic web and AI. ![](https://dgw.ltd/wp-content/uploads/2026/07/1-Fordism-with-a-Toyota-Badge-bw-640x640.jpg) Series · 3 parts ## Fifty Years, Same Argument Papanek in 1971. Seddon in 2008. The web, right now. One argument about who our systems actually serve – told in three parts. In this series 1. [ ![](https://dgw.ltd/wp-content/uploads/2026/07/1-Fordism-with-a-Toyota-Badge-bw-640x640.jpg) Part 01 · Jul 2026 · 8 min Fordism with a Toyota Badge → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/fordism-with-a-toyota-badge.md) 2. [ ![](https://dgw.ltd/wp-content/uploads/2026/07/2-The-Code-That-Fed-the-Machine-bw-640x640.jpg) Part 02 · Jul 2026 · 10 min The Code That Fed the Machine → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/the-code-that-fed-the-machine.md) 3. [ ![](https://dgw.ltd/wp-content/uploads/2026/07/3-Human-in-the-Loop-bw-640x640.jpg) Part 03 · Jul 2026 · 14 min Human in the Loop → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/human-in-the-loop.md) The archive ## Everything else, roughly in order. [ ![Dial it back 3B sorting: 0.30 → 0.80 Bigger model / better prompt](https://dgw.ltd/wp-content/uploads/2026/07/dial-it-back-card-768x512.png) Experiment - \#ai - \#local-models ### Dial it back A proof of concept: can a 3-7 billion parameter model, small enough to run entirely on your own laptop, actually do useful everyday work – auditing a bank statement, in this case – without sending anything to the cloud? I test Qwen 2.5 at both sizes, hit a score that looked like "no," and find the real answer is more interesting than the model's size. Jul 2026 · 11 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/dial-it-back.md) [ ![For humans, press 0. For agents, press 1. Your call is (important) parsed](https://dgw.ltd/wp-content/uploads/2026/07/press-1-for-the-schema-card-768x512.png) Critique - \#accessibility - \#ai ### Press 1 for the schema Accessibility errors on the top million home pages went up 10.1% this year – the first rise in six, with AI-assisted coding named as a cause – just as the industry rolls out WebMCP, a new way for AI agents to act on websites without anyone fixing what's underneath. Jul 2026 · 7 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/press-1-for-the-schema.md) [ ![Shadow copy](https://dgw.ltd/wp-content/uploads/2026/07/the-shadow-copy-card-768x512.png) Experiment - \#accessibility - \#agents - \#ai ### The shadow copy was the wrong layer On building two plugins to make content agent-readable, and discovering the fix was to delete them. Jul 2026 · 6 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/the-shadow-copy-was-the-wrong-layer.md) [ ![/design-sync assumes React React (strikethrough) theme.json](https://dgw.ltd/wp-content/uploads/2026/07/draw-me-like-one-of-your-json-files-card-768x512.png) Thoughts - \#ai - \#code - \#design ### Draw me like one of your JSON files Claude Design shipped an official sync tool this week for keeping a design system and its code in step. It's built for React; mine is theme.json and server-rendered PHP, so I built the bridge myself. But that's not the point – the tooling tried to get me to use a framework I didn't want or need. Jul 2026 · 10 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/draw-me-like-one-of-your-json-files.md) [ ![at://dgw.ltd/site.standard.publication Auto-themed (strikethrough text) hand-set](https://dgw.ltd/wp-content/uploads/2026/06/standard-bearer-card-768x512.png) - \#syndication ### Standard bearer ATmosphere auto-themes its Bluesky publication card from theme.json. It couldn't read mine, because my colours are `light-dark()` and there's no single value to pull out. Jun 2026 · 4 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/standard-bearer.md) [ ![Content-Signal: ai-input=yes Do androids dream of robots.txt?](https://dgw.ltd/wp-content/uploads/2026/06/do-androids-dream-of-robots-txt-card-768x512.png) Review - \#agents - \#ai - \#core ### Do androids dream of robots.txt? Cloudflare's agent-readiness scanner gave dgw.ltd nine red crosses. I fixed one of them – and I'd argue seven of the rest are someone else's idea of "ready" Jun 2026 · 6 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/do-androids-dream-of-robots-txt.md) [ ![Cloud(Strikethrough text) Local](https://dgw.ltd/wp-content/uploads/2026/05/local-hero-card-768x512.png) Experiment - \#ai - \#core - \#plugin ### Local hero A plugin that generates excerpts with a local Ollama model, then ships them to prod as one-way NDJSON syncs. No API key on production, no surprise £100 bill, and a dry-run before anything writes. May 2026 · 5 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/local-hero.md) [ ![Code snippet: curl -H "Accept: text/markdown" dgw.ltd/ Text: Same URL, different reply](https://dgw.ltd/wp-content/uploads/2026/05/markdown-my-words-card-768x512.png) Shipped - \#ai - \#code - \#plugin ### Markdown my words Markdown for Agents and Statistics is now a WordPress.org plugin – pre-generated `.md` files served to AI crawlers via content negotiation, with stats on who's actually reading. May 2026 · 7 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/markdown-my-words.md) [ ![](https://dgw.ltd/wp-content/uploads/2026/04/pixel-pushing-redux-card-768x512.png) Essay - \#ai - \#code - \#design ### Pixel Pushing, Redux Claude Design dropped on a Friday. I played. This site redesign is the result – some time over the weekend, £23.84, and a lot of thoughts about design systems, source of truth, and whether the tension between design and engineering has really gone anywhere. Apr 2026 · 7 min read Read → ](https://dgw.ltd/wp-content/uploads/wp-mfa-exports/post/pixel-pushing-redux.md) - [ 1 ](https://dgw.ltd/wp-admin/admin-ajax.php) - [ 2 ](https://dgw.ltd/wp-admin/admin-ajax.php?paged=2) - [ 3 ](https://dgw.ltd/wp-admin/admin-ajax.php?paged=3) - [ 4 ](https://dgw.ltd/wp-admin/admin-ajax.php?paged=4) - [ Next page ](https://dgw.ltd/wp-admin/admin-ajax.php?paged=2)